Position yourself earlier in the purchasing journey
While 25% of digital transactions are now carried out on Mobile Application according to the latest Mobile Marketing Barometer. Mobile phones are very often used at the beginning of the purchasing journey. A study by FEVAD and CSA reveals that more than one in two consumers (56%) use their mobile phones to do research before making a purchase.
In some sectors such as fashion, we are seeing a ROPO (Research Online Purchase Offline) phenomenon: consumers do research online on their mobile phones and then buy in-store. Mobile content therefore helps to position yourself earlier in the buyer journey. This can be done through a product visualization, a free demonstration, advice or product comparisons. Mobile phones are therefore a customer acquisition tool. They are also a great up-selling and cross-selling tool.
Offering a new experience to Mobile Application users
The multiple possibilities and functionalities of smartphones and tablets make it possible to offer new experiences to its customers. It is possible to imagine new services based on push notifications, the camera, geolocation, consultation without an internet connection, etc. These services can feed your cross-channel, drive-to-store or other brand strategies.
The OUI.sncf mobile application thus offers to dematerialize its train ticket. By purchasing a ticket via the application, users no longer need to validate it at the station. The mobile application becomes a transport ticket. Another example of an innovative service is that offered by the Yuka mobile application. It allows users to evaluate the nutritional quality of consumer products by simply scanning the barcodes in store.
Offering services in push mode is also a way to remind its users of its good memory via a direct communication channel. The mobile is also a customer loyalty tool. Be careful not to overdo it, though: if your communication becomes invasive, users could quickly delete your application.
Trigger purchases and impulse actions
In a mobile environment, users use their phone to satisfy their immediate needs. Mobile applications encourage spontaneous and impulse purchases. A large number of consumers buy items on mobile that they would not have bought in store. Amazon thus provides a hyper-fast purchase button in its application. Thanks to the 1-click order, consumers can buy a product in record time, without going through the basket.
Other brands adopt similar approaches to encourage impulse purchases. For example, the Tommy Hilfiger application offers to view the brand’s Instagram feed. It is possible to instantly buy a garment or look presented, thanks to a “buy button”.
Strengthen your Mobile Application brand image
Developing a mobile application is a good way to strengthen your brand image and differentiate yourself from the competition. Many companies now have a responsive site, which automatically adapts to the size of the screen on which it is viewed. Other brands have mobile sites specially designed for mobile screens, even if this format is used less and less. Mobile app development uae can help you to have an application.
With an application, your brand becomes mobile. Your prospects and customers are expose to your brand on a daily basis. It accompanies them everywhere and throughout the day. The tactile dimension of smartphones and tablets also establishes a stronger and more personal connection. By touching their screen, your prospects and customers also touch your brand.
Increase your Mobile Application visibility
Creating a mobile application significantly increases online visibility. According to App Annie, nearly 70% of smartphone users install at least one new app per month. Mobile stores, which have their own referencing system, play an essential role. The most visible applications in the App Store, which are often those with a good description, are generally the most downloaded.
In addition, launching a mobile application is a communication opportunity. The content and articles generated by the launch of an application contribute to better visibility and better referencing by search engines.
Collect additional data
Mobile applications are also a very good way to collect data on your users. This can generate new insights on the use of your product or service in real life. These insights are important for improving your offer and feed your future developments. The data collected can also help offer more personalization. Today’s users are looking for personalized experiences. For example, by collecting the personal preferences or opinions of your users, it is possible to better anticipate their needs.
Things to consider before developing a mobile application is to hire mobile app development uae.
The target of the Mobile Application
It is essential to think carefully about the target of your mobile application. The people likely to use your application may not be the same as those who use your website. To ensure the success of your application, define in advance the buyer personas to whom it is aimed. Identify their pain points and design an app that meets their specific needs. A mobile application should not be a copy and paste of your website. It must offer real added value to your customer.
The level of digitalization of your company
Before thinking about developing a mobile application, think about mobile app development uae. The more mature it is, the easier it will be for you to develop a mobile app and mobilize the entire company. A mobile application is a complex project, which can have significant impacts on the internal organization, sales processes, customer service, etc.
From a technical point of view, it is essential to ensure that your application can communicate with all the data in your information system (web services, API, real-time data exchanges).